How can you Promote a Content on Twitter?

Regardless of which type of ad you run, the cost you pay for your Twitter ads depends on a few factors:

Quality score: While Twitter ads run on an auction system in which you select your bid, the site also considers your ad’s quality and relevance when choosing whether to show it.

Competition: When Twitter chooses to show your ad, you’re charged relative to your competitors’ bids. This means if your bid is $1 higher than the second-place competitor, you’ll only pay $0.01 more than that competitor’s bid.

Billable actions: Based on your campaign objectives, each ad will have its own billable actions, which determine when you pay for an ad. For example, if you run a campaign with a billable action of link clicks, you’ll only pay when someone clicks your link.

Bid type: On Twitter, you can choose between three bid types. With automatic bids, Twitter chooses your bid to auto-optimize your campaign performance. With maximum bids, you set the maximum amount you’re willing to pay for each billable action. With target bids, you set a target average bid and Twitter optimizes your ads to achieve it.

On average, Twitter advertising costs $0.26 – $1.50 per first action for promoted Tweets (54% of respondents). On average, Twitter advertising costs $0- $4 per follow for promoted accounts (61% of respondents). Promoted accounts are an ad type that share a promoted Tweet to users who aren’t currently following you on Twitter.