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How to Switch to TikTok Business Account and Link Social Media Accounts on TikTok?

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Smartphone App   TikTok   (34.5.0)  
English

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How to Switch to TikTok Business Account and Link Social Media Accounts on TikTok?
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Business Accounts are public profiles that allow brands and businesses to use TikTok marketing tools to build a cohesive marketing strategy on TikTok. They're a good choice for: 

  • Businesses engaging consumers in an entertaining way. For example, businesses can create organic content that people on TikTok can engage with. 
  • Businesses looking for more commercial-focused tools. With a Business Account, you have access to advanced business tools (example: Business Creative Hub). This helps you create a comprehensive marketing strategy. 
Anyone whose primary goal on TikTok is to promote their business (either a product or service) should use a Business Account. 

To switch your account type: 
  • Open the TikTok app and log in to your account. 
  • Tap Profile to go to your profile homepage. 
  • On the top right corner, tap the hamburger menu icon to open your Settings and privacy page. 
  • Tap Account. 
  • Under the Account control options, tap Switch to Business Account. 
  • Select a category that best describes your account, then tap Next, and this will complete the process. 
Link TikTok to Instagram: 
  • Tap “Profile” at the bottom right of the TikTok home screen. 
  • Tap “Edit Profile“ on your profile page. 
  • You’ll see the “Social” section on your edit profile screen. 
  • Tap “Add Instagram” under “Social”. 
  • The Instagram Login screen will load; log in using your Instagram username and password, or continue with Facebook 
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