In 2019, Spotify has taken up a step forward to render services for artists as new addition to the Spotify for Artists family. Its purpose is to differentiate itself by intruding a new business model different from the routine model for paying music streaming royalties to labels.
For this purpose, Spotify announced to acquire the new exciting addition i.e. SoundBetter, A Global audio service for its artists.
SoundBetter is an organization whose foundation laid in 2012. It operates two main services. It serves as a marketplace for singers, sound engineers, producers and music professionals to finalize their tracks and to license finished music that can compete with renowned music companies working online for artists and music in world.
Spotify alone is offering most amazing global market to its music and audio producing professionals. It is engaging members estimating around 176 countries and 14, 000 cities all over the world. Spotify itself currently has 40, 000 online users registered till date and increasing in number daily.
However, Spotify with SoundBetter engagement, is hoping to acquire music online. SoundBetter CEO shared once that “We are excited to benefit from Spotify’s global scale, its resources and vision to expand our network and drive more economic opportunities for artists of all levels”.
