Homosexuality is not illegal in China. The free Chinese-language app uses the GPS capability of users' smartphones to identify nearby members. As with other dating apps, users can scan profiles, chat privately with the potential Mr Right or hang out in a group chatroom.
Blued quickly found favour with gay people, adding 15 million users in two years. There is scope for expansion, with Ma's company raising $30 million last year from a U.S. venture capital firm. Its long-term goal is to list on the NASDAQ.
LGBT activists in China say Blued has helped gay men develop a positive self-image and fight social prejudices that force homosexuals to stay anonymous. A red ribbon icon on the app gives Blued users easy access to information on condom use and AIDS.
