China`s Alibaba Group Holding Ltd, the world`s biggest e-commerce company, is piloting a mobile messaging app aimed at marrying social networking with business, an Alibaba spokeswoman said on Friday, as the company expands its enterprise services.
The app, called DingTalk, was quietly made available in December and is still in beta testing, according to its website. (http://www.dingtalk.com)
Capable of carrying conference calls and group messaging, DingTalk targets small- and medium-sized enterprises, many of which are already Alibaba`s customers. The company has 8.5 million active sellers on its various e-commerce platforms, according to Alibaba`s initial public offering prospectus.
