Saavn, LLC is a digital distributor of Bollywood, Marathi Cinema, Telugu cinema and Tamil Cinema music, with rights to over 3 million music tracks. Saavn is an acronym for “South Asian Audio Visual Network." The company’s signature products include Saavn.com, Saavn Music for iPhone, and Saavn Music for Android.
Saavn acquired existing music streaming website Phulki.com in 2010. Saavn shifted its core focus to become a music destination for fans of Bollywood and other Indic music in 2009, re-launching it flagship product, Saavn.com, with an improved user interface and faster, smarter search capabilities. Saavn.com offers free music search and streaming supported by display advertisements.
Users of Saavn can create their own playlists on the go, or listen to editorialized playlists. Saavn’s deep catalog includes classics like Kabhi Kabhie, Sholay, Dilwale Dulhaniya Le Jayenge; new favorites like Love Aaj Kal, Om Shanti Om, and Jab We Met; and the latest releases, including Tere Naal Love Ho Gaya, Ek Main Aur Ekk Tu, Jodi Breakers, Agneepath, and The Dirty Picture.
In 2010, Saavn partnered with Google to offer its music streaming services to a broader audience on Google Music India. Saavn.com was selected as a partner by Google in its efforts to direct users to legitimate content and help fight music piracy in the subcontinent, and to build up broadband usage in India via music streams.
In 2010, Saavn also introduced its first mobile app - Saavn Music for Android. The free app has a 4.2-star rating and has been downloaded more than 5,000,000 times. This was followed up with Saavn Music for iPhone, which carries a 5-star rating and has been downloaded over 500,000 times. In mid-2011, Saavn added its latest app, Saavn Music for Chrome, to the Chrome Web Store.
Saavn has built a thriving Facebook community, with over 1.5 million likes on its Facebook Community Page. Saavn was selected in late 2011 to be Facebook’s first global partner and first Indian partner on the Open Graph platform. This deep integration with Facebook allows music fans to stream any of Saavn’s 2 million plus tracks using their Facebook logins and to enjoy their favorite music from Facebook, for a seamless social listening experience. In the first three days of launch, Open Graph doubled the total amount of visitors to Saavn.com – and increased the number of visitors from Facebook to Saavn by 15 times.
Saavn’s products reach over 8 million consumers every month. Saavn’s management team has held senior executive positions at major media companies, including HBO, Yahoo, Dish Network, Sony and Paramount. Saavn is at the center of $12.5 billion digital transition of Indian entertainment that spans 127 different countries, and generates revenue from advertising, sponsorships, rental/download transactions, and subscriptions. Saavn has been featured in The Wall Street Journal, TIME, Fortune, Variety and Crain’s Business. The company is based in New York, NY with offices in Boulder, CO; Mountain View, CA; and Mumbai, India.
