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(0 votes) 1:43 am
September 11, 2014
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I’ve been using cell service for quite some time now and Sprint used to be one of the big, well known telecommunication companies. In recent years however, I’ve noticed a steep decline in awareness of the brand as a whole. Sort of a, “Sprint, sprint? What is that?” kind of thing. Most people are only aware of carriers like AT&T, T-Mobile and Verizon.
What are your thoughts? Also have you ever used Sprint as a carrier?
2:58 am
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ByPassPostChallenge
January 6, 2014
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sprint is still available in the market, as per my US clients, but yes, it is not the preferred provider anymore compared to at&t. i think they need to rebrand or reposition themselves, otherwise the dying adjective will be a reality.
2:37 pm
May 8, 2014
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Cellnut said
I’ve been using cell service for quite some time now and Sprint used to be one of the big, well known telecommunication companies. In recent years however, I’ve noticed a steep decline in awareness of the brand as a whole. Sort of a, “Sprint, sprint? What is that?” kind of thing. Most people are only aware of carriers like AT&T, T-Mobile and Verizon.What are your thoughts? Also have you ever used Sprint as a carrier?
I wonder how much advertising campaigns have to do with a carrier’s success?
I loved Sprint’s “Man in Black” commercials from a decade ago,and if I’d been the one in my family buying phone service back then, I would have gone with them for that very reason. )
Today, I’m not so influenced by advertisements – I look for performance.
9:54 am
May 8, 2014
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Cellnut said I’ve been using cell service for quite some time now and Sprint used to be one of the big, well known telecommunication companies. In recent years however, I’ve noticed a steep decline in awareness of the brand as a whole. Sort of a, “Sprint, sprint? What is that?” kind of thing. Most people are only aware of carriers like AT&T, T-Mobile and Verizon. What are your thoughts? Also have you ever used Sprint as a carrier?
I was revisiting this today…looks like Sprint is still in third place…even though I haven’t seen their commercials for a while!
- Verizon Wireless: 125.3 million (2014 Q3)
- AT&T Mobility: 118.7 million (2014 Q3)
- Sprint Corporation: 54.8 million (2014 Q3)
- T-Mobile US: 52.9 million (2014 Q3)
- U.S. Cellular: 4.7 million (2014 Q3)
6:22 am
March 17, 2015
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Lol, it’s really popular. Besides AT&T, Verizon and T-mobile, Sprint also one of the largest carrier in US.
4:48 am
Premium Member
ByPassPostChallenge
January 26, 2014
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At a certain period of time, brands face a dying phase, when their public image isn`t satisfactory and the sales aren`t as expected, I presume Spring finds itself in this situation
In this case, the executive team should find solutions to revamp Sprint, as launching new offers or reshaping the existing ones, to become more attractive
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