The Z10 is faster than both Apple and Samsung phones, the screen quality is just about the best in the industry, they are almost hack-proof, easily destroyed remotely if stolen, cheaper to repair if broken, and actually come with an HDMI port for connecting to a TV. Why would someone buy the same phone everyone else has (Apple) when they can have a phone that does so much more AND Blackberry doesn't claim rights to your intellectual property the way Apple does?