Romanian consumer behavior | Telecom Consumer Discussion Forums

I would say the main characteristic to Romanians consumer behavior would be “ignorance” and I state this because 90% of those who enter in this category act along and not have their own set of values and ideas.

For instance regarding the usage of smart phones, most people forget about the word “smart” in front of Phone!! and buy this gadgets only because the other do and it’s cool, but they do not have idea of their full extent and capabilities! And here enter especially girls, because they do predominantly 3 things with a smart phone: talk, send messages, stay on Facebook, three things you can easily do also with other phones, not necessarily needing a smartphone, and the guys are not off from this category entirely!

Another thing about the consuming habits relates to needs and expenses: For instance most people buy gadgets(smart phones, tablets) only because is a promotion, they don’t ask about it’s use or pressing needing! It’s something like “why not”, and they end up with having no idea what to do with the thing or how it is capable of!

Local telecom companies have periodic marketing campaigns linked to national elements in order to reach the inner feelings of Romanians and convince them to buy more and in some cases is works! (Easter, Christmas, local holidays)