It’s a new way to interact with your friends and your followers. People want to know how their ideals and celebrities are spending their time. In this way you will be in touch with your family or friends.
It’s also very important with respect to marketing point of view. Celebrities go live to promote any brand, or they will be On Live when they were on any drama stage or any other platform.
So you have to turn on this feature to get new live videos from your friends and celebrities.
Open your Instagram account and go to settings like this
Select option “Push Notifications” like this
Scroll down and turn on option “Live Videos” like this
Enjoy this feature.